Mina Elias – PPC University | Digital Download

Mina Elias – PPC University

Mina Elias, Amazon expert and founder of Trivium Group, brings you the most comprehensive course on Amazon Advertising

IT’S NOT ‘WHAT YOU KNOW’, OR EVEN “WHO YOU KNOW” ANYMORE…

What you’ll learn when
you join the coaching program now

• Campaign Manager navigation and mastery, and understanding all technical aspects of the platform.
• Different types of campaigns available, campaign structures, and understanding how to foundationally succeed.
• Launching different campaigns, all the different campaign strategies available, and what to launch based on current goals.
• Successful monitoring all the different campaigns, what to look for, all the red flags, and all the green flags to help scale.
• Optimizing the campaigns for profit, detailed bid management, and the formulas for optimizing bids for maximum profitability and rank.
• Continuous improvement on all aspects of PPC, and the foundational concepts to deal with the continuous changes Amazon rolls out.

About The Mentor
Taught by Mina, who runs his own million-dollar supplement brand on Amazon. We are the only ones who practice what we preach

Mina Elias
Starting on Amazon as a new seller with no experience, just an excellent knowledge of supplements, Mina operated his own Amazon PPC advertising campaigns for many years. While working in a corporate 9-5 position as a chemical engineer, Mina spent every spare moment developing a deep understanding of the “ins and outs” of Amazon PPC advertising.

Through experience and trial and error, and spending hundreds of thousands of his own money on advertising spend, he developed successful methods and strategies and, in time, grew a highly profitable brand that still exists today.

Determined to help others the same way others helped him, when he first started out, he started sharing all his learnings regarding Amazon pay per click advertising and selling on Amazon, on his own YouTube channel, in Facebook groups and on Podcasts.

His knowledge and unique strategies for Amazon PPC appealed to people. His advice and his expertise were in high demand. Amazon sellers from across the globe were seeking his help to manage their Amazon PPC advertising. And so, with his passion for teaching and helping others, Trivium was born!

Mina built a team of experts and trained them to apply his methods and strategies. After initially offering his management service to friends, he started taking on new clients. From there Trivium has continued to grow rapidly and, with increased demand, so has the team.

Having featured on many podcasts and presentations at international conferences, talking about the strategies he developed and applied to create a successful 7-figure business in a highly competitive niche, Mina has become a thought-leader and a prominent figure in the Amazon PPC space.

What’s Waiting For You
Inside

Chapter #1:
Introduction to Amazon PPC

• Learn how to use Amazon’s pay-per-click (PPC) advertising platform to reach more customers and boost your sales.

Chapter #2:
Understanding Campaigns

• Create and manage effective Amazon PPC campaigns that target the right customers and get results.

Chapter #3:
Targeting and Match Types

• Choose the right targeting options and match types to ensure your ads are seen by the people who are most likely to buy from you.

Chapter #4:
Research and Product Ranking

• Understand how Amazon’s product ranking algorithm works and use this knowledge to improve your product’s visibility.

Chapter #5:
Reports and Optimization

• Track your results and make adjustments to your campaigns to improve your return on investment (ROI).

Chapter #6:
Analytics and Data Interpretation

• Use Amazon’s data to gain insights into your customers and make better decisions about your marketing campaigns.

Chapter #7:
Demand Side Platform (DSP)

• Use a DSP to automate your Amazon PPC campaigns and get the most out of your advertising budget.

Course Overview

7 Chapters    |     4.5 hours of video content

Introduction to Amazon PPC
The Goal of PPC 7 Mins
PPC Overview 6 mins

Understanding Campaigns
General Strategy 7 mins
How Buyer Psychology affects PPC 12 mins
The Different Types of Ads on Amazon 4 mins
Campaign Manager Overview 15 mins
Creating a Campaign 7 mins
Campaign Naming Convention 5 mins
Campaign Bidding Strategies 4 mins
Auto Campaign 6 mins
Manual Keyword Campaigns 8 mins
Exact Campaigns 7 mins
Broad Campaign 7 mins
Phrase Campaigns 5 mins
Product Targeting Campaign 6 mins
Category Targeting Campaign 6 mins

Targeting and Match Types
Product Targeting Based on Auto 11 mins
Product Targeting Based on Amazon Suggestions 6 mins
Product Targeting Based on Who is Targeting Us 4 mins
Product Targeting based on Adjacent Categories 10 mins
Product Targeting Based on Competitors 14 mins
Brand Campaigns 5 mins
Brand Protection Campaigns 13 mins

Research and Product Ranking
Helium 10 Keyword Research 10 mins
Why You Should Continuously Launch New Campaigns 6 mins
PPC Launch Strategy 8 mins
Using PPC to Upsell 4 mins
Using PPC to Rank 5 mins
Tracking Organic Ranking 4 mins
Using PPC to Influence Organic Rank 15 mins

Reports and Optimization
Search Term Report Explained 8 mins
Adding Negatives from STR 7 mins
Launching Profitable Search Terms from STR 5 mins
Negative Keywords 9 mins
How to Handle Bleeders 6 mins
Optimizing Bids in Campaign Manager 9 mins
Bulk Sheets Explained 17 mins
Bulk Sheet Optimization Parameters 7 mins
Bulk Sheets Optimization 20 mins
Main Sales Drivers 13 mins
Advertised Product Report 17 mins
Placement Reports 14 mins
Placement Optimization 4 mins
Continuous Improvement 6 mins
Refreshing Bids Everytime Listing is Optimized 6 mins
Weekly Optimization Process 8 mins

Analytics and Data Interpretation
Calculating Cost Per Conversion 10 mins
Calculating ACOS and TACOS 8 mins
Sessions and Unit Session Percent 6 mins
Tracking Sessions and Unit Session Percentage 6 mins
Building an Analytics Tracker 20 mins
Different Scenarios in Analytics 20 mins

Demand Side Platform (DSP)
What is Amazon DSP 1 min
DSP Creatives 2 mins
Creatives – La Pura 14 mins
LaPura Attaching Creatives 5 mins
Dynamic Creative Creation Pt.1 (Standard Desktop) 10 mins
Dynamic Creative Creation Pt2 (AAp_O&O) 6 mins
DSP Line items 2 mins
Lapura – Line Item Creation 15 mins
DSP Orders 3 mins
LaPura Creating an Order 6 mins
DSP Audiences 3 mins
Audiences La Pura 3 mins
Audience Creation 6 mins
DSP Supply Sources 2 mins
LaPura Create Advertiser 4 mins

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