Jason Barnard – Knowledge Panel | Digital Download

Jason Barnard – Knowledge Panel

Triggering and Managing Knowledge Panels Course
Learn which tactics, techniques, and strategies will work for you to get a Knowledge Panel short term, how you can get into Google’s Knowledge Vault, and then how your entity can build confidence.

What you’ll learn

• Educating the Child that is Google
• Getting a Knowledge Panel in Three Easy Steps
• Building Your Entity Home
• Writing Your Entity Description
• Identifying the Relevant Corroborative Sources
• The Non-Geeky Way to Join the Dots
• The Powerful Geeky Way to Join the Dots
• How Google’s Knowledge Graph Works
• Six Knowledge Verticals that Trigger a Knowledge Panel
• How to Claim a Knowledge Panel (and When You Shouldn’t)
• How to Change Information in a Knowledge Panel
• What Information Does Google Show in Knowledge Panels?
• The Three Google Knowledge Algorithms
• The Google Knowledge Extraction Algorithm
• How a Knowledge Panel is Built
• Getting Your Entity Into Google’s Knowledge Vault
• Getting your Knowledge Panel to Show on Your Brand SERP
• Managing People Also Search For and Related Searches
• How Google Chooses What Photos and Logos to Show
• Building Google’s Confidence in You Entity

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