B‑School – Marie Forleo

B‑School – Marie Forleo

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Description

“Is it possible to have two different Ideal Customer Avatars for the same business?”A: Here’s an example of how I have multiple Ideal Customer Avatars in my business: in the past I had a program called Adventure Mastermind and it cost $20K a year. We’ve also had other offerings like RHH Live (a weekend conference), B-School and then the Make Every Man Want You audio book which costs $29.95.
The mindset of a woman who’s gonna buy my Make Every Man Want You audio book is probably a little bit different than the woman that’s like, “I’m ready to spend $20,000 a year on mentorship.”
That doesn’t mean that those people can’t buy both products, but someone considering a $29 audio book is in a totally different frame of mind than a person considering spending $20K for a 9 month mentorship program.
In my case, it’s not a totally different person buying these products, they’re just in different places on their journey and have different needs. However in some businesses it might be a totally different person that’s buying each product or service. That’s when you need to look at your business and use the tools provided in this Module in a way that’s appropriate for what you do.
All of us are in different stages of our entrepreneurial evolution. So when your business is first starting, there’s a lot more testing and feeling out that you’ve gotta do.
For example when I first started life coaching, a handful of my best clients – the people that were giving me money- were dudes. They were awesome dudes! I had no idea that my brand was gonna develop into what it is today, which is 80% women. The content I teach isn’t gender specific, but I’m very clear that the majority of my market right now is women.
As you go along in your journey and test things out, you might have an “A-HA!” moment and discover more about your customers and that particular ICA. It might lead you to develop a specific marketing campaign to reach that market. Wouldn’t it be useful to have an Ideal Customer Avatar to drive that campaign to reach them?

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

More Courses:Business & Marketing

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