Alicia Scott – How To Build A Million Dolar Beauty Brand | Digital Download

Alicia Scott – How To Build A Million Dolar Beauty Brand

Founder of Range Beauty Reveals: How to Build Your Own Million Dollar Beauty Brand — Even if You’re a Beginner
Discover REAL Shortcuts for the Product Development, Manufacturing and Scaling Of Your Dream Beauty Brand

Breaking Into the Beauty Industry SEEMED TOO HARD…Until Now

So…you have a dream of creating your own Beauty Brand.

You have the passion and a clear idea of the problem you want to solve—maybe it’s makeup for sensitive skin, or skincare that celebrates diversity.

But the reality of what it takes to launch this brand, from sourcing to marketing, feels difficult to navigate. Where do you even begin?

You start researching and quickly learn that the journey is more complex than you anticipated.

Big retailers like Sephora require rigorous compliance standards, safety testing, and proof that you can meet their demand.

On top of that, the ecommerce space is competitive and demands an extraordinary online strategy.

It’s easy to feel discouraged, wondering if you’re biting off more than you can chew.

Obstacle #1: Complex Product Development
First, there’s the challenge of product formulation. You can’t just whip up a batch of skincare or cosmetics and call it done.

To create products that are safe, stable, and compliant with health and beauty regulations, you need a reliable manufacturer and lab.

Each product requires testing for stability, safety, and consistency—and if you’re unfamiliar with this world, understanding how to even start working with labs can feel like a mystery.

Obstacle #2: The Cost of Compliance and Quality Control
Then there’s compliance. Beauty retailers, and increasingly Ecommerce customers, expect transparency in ingredients, production standards, and even sustainability practices.

Ensuring your product is safe and compliant requires not only knowledge but also capital to carry out testing and potentially make adjustments.

For a new entrepreneur, the costs of product recalls or reformulations due to missed compliance standards can be devastating.

Obstacle #3: Breaking Through Market Saturation
Launching a beauty brand means entering a highly saturated market.

Just standing out online requires an extensive marketing strategy, from crafting a unique brand story to creating professional product photography and social media content.

But without deep pockets or existing brand recognition, getting noticed can feel like shouting into the void.

Obstacle #4: Getting Into BIG Retail
Finally, landing a retail partnership is often seen as the holy grail for beauty brands, yet it’s one of the biggest challenges. Retailers like Sephora or Ulta require you to demonstrate that you have a proven, in-demand product.

They look at factors like your social following, online reviews, and sales metrics, which puts even more pressure on building up a solid ecommerce foundation.

Plus, once accepted, retailers expect brands to keep up with demand and deliver consistent quality, adding another layer of financial and logistical pressure.

This Is Your CallinG. Alicia Scott WANTS to Help YOU Build A Beauty Brand That Makes A Difference
Fortunately for you, Alicia Scott’s journey is very similar to yours.

Range Beauty today is a brand that now serves thousands of people with real, authentic products on the shelves of major retailers like Sephora.

And she’s here to help you crush every barrier and do more than just start a beauty brand—she’ll help you turn it into a thriving business with the exact roadmap, support, and confidence you need.

ALICIA SCOTT BROKE EVERY BARRIER & CAPTIVATED THE BEAUTY INDUSTRY
Alicia Scott started with a dream, a tiny budget, and a bold vision: to create a beauty brand that would finally cater to sensitive, melanin-rich skin.

Every step of the way was a challenge.

She was working a full-time job, so her “office hours” became late nights and weekends.

She poured her own savings into her first small order, scouring for manufacturers that understood her demand for clean, gentle ingredients and low minimum orders—no small feat in an industry where bulk is king.

She invested her heart, time, and every penny she could save.

Even as her brand, initially called “Skinny Dip,” was taking off, she was hit with an unexpected setback—a trademark dispute forced her to rebrand.

Instead of seeing this as a roadblock, Alicia turned it into an opportunity.

She re-envisioned her brand as Range Beauty: a name that resonated even more deeply with her mission of inclusivity and quality.

Her dedication paid off, and soon, her perseverance and social presence caught the attention of major players like Target and Sephora.

Her feature on Shark Tank became a transformative moment, securing her a deal with Emma Grede, a strategic partnership that helped catapult Range Beauty to new heights.

Imagine the power of seeing your own products—once mere ideas—now sitting on store shelves alongside the biggest names in beauty.

Now you can do it with Alicia Scott.

In this new course, How to Build A Million Dollar Beauty Brand, Alicia simplifies what it takes to work with labs, create a brand that stands out, and meet the expectations of both ecommerce customers and retail partners.

Instead of navigating each stage alone, you can follow a clear, step-by-step path designed to turn challenges into manageable steps, making the journey from idea to shelf or online store possible.

Introducing Foundr’s New Course

How To Build A Million Dollar Beauty Brand
The New Path Forward For Beauty Entrepreneurs To Build, Market & Scale A Thriving Brand

In our latest course, Alicia Scott reveals her blueprint for building a beauty brand that is ready for both retail and ecommerce.

If you don’t know already, foundr is an online learning platform with all the tools, information and support you need to build an ecommerce business. Being a ‘founder’ takes hard work, but it doesn’t need to be complicated. We exist to break through the noise, and connect you with information you can trust, from people who have actually done it.

With foundr, you can take Alicia’s shortcuts and plug them straight into your new business. Study everything Alicia’s discovered on meeting industry standards, managing supply chain logistics, and creating a brand story that connects with customers- only on the foundr platform.

The combination of retail and ecommerce approach is a game-changer, allowing you to avoid common pitfalls, keep your costs lean, and scale confidently across both channels.

With Alicia’s framework, you’re not just launching a beauty brand; you’re building a product that resonates, crafting a story that captures customer loyalty, and following a step-by-step path to take your product from concept to reality—all the way to the shelves of BIG retailers.

A toolkit designed to help you build a better beauty brand, faster.

Build Your Beauty Brand with Confidence: From Concept to Retail ShelvES

SIMPLE, ACTIONABLE & PROVEN STRATEGIES FOR BUILDING A MILLION-DOLLAR BEAUTY BRAND

• DISCOVER YOUR NICHE AND STAND OUT IN A SATURATED BEAUTY MARKET
• CREATE A BRAND WITH PURPOSE THAT CONNECTS WITH YOUR AUDIENCE
• SCALE QUICKLY FROM YOUR FIRST SALE TO YOUR FIRST SIX-FIGURES
• LEARN THE SECRETS TO LANDING RETAIL PARTNERSHIPS WITH MAJOR STORES LIKE SEPHORA
• ESCAPE THE 9-5 AND LIVE A LIFE OF FREEDOM, CONTROL, & ABUNDANCE.

Finally, a step-by-step blueprint for creating a beauty brand that’s retail-ready and built to thrive online.
Right from the beginning, she’s there to streamline each complex hurdle that would otherwise take months (or years) to figure out alone.

Cut years off of product development

Alicia doesn’t just tell you to find a lab; she walks you through how to choose one, what questions to ask, and even shares her personal tips for securing quality ingredients without overspending.

Instead of trial and error, you know exactly what to look for in product safety testing, quality control, and even scaling production once you gain traction.

What does this mean for you?

It means that you’re already light years ahead in launching a safe, stable, and compliant product that you can confidently introduce to your market.

What about marketing and branding?

No more guesswork. On the Foundr platform, Alicia will take you through crafting a brand story that not only resonates but also compels customers to buy and share.

She’ll show you how to build a community of loyal fans from day one by teaching you her techniques for connecting with your audience online—no matter your budget.

And of course, retail partnerships.

This is often where dreams stall: getting into major retailers is notoriously difficult without a well-known name, social proof, and demand.

Alicia understands what retail buyers look for because she’s been there, and she’s ready to teach you how to pitch, prepare, and stand out.

Instead of wondering how to even start the conversation, you’re equipped with a roadmap to go from online success to a retail phenomenon.

What’s Waiting For You Inside
Imagine being guided through every step of launching and growing a beauty brand by someone who’s done it all from scratch.

Alicia Scott, founder of Range Beauty, created this course to give you every essential tool and strategy she used to bring her beauty brand to major retailers and thrive online.

Each module is designed to address the exact challenges you’ll face in the beauty industry and make the path clearer, faster, and more achievable.

Module 1:
Your Beauty Brand’s Story DNA
This module helps you define the heart and soul of your brand, turning your story and values into an unforgettable identity.

• Lesson 1: How I Built Range Beauty
  Alicia starts by sharing her journey from an idea to a multi-million dollar brand featured on Shark Tank, with insights on branding, building a community, and preparing for launch.
• Lesson 2: Understanding the Beauty Industry
  Discover the global beauty industry’s key trends and opportunities, plus insights on why story branding is critical for standing out.
• Lesson 3: Building Range Beauty
  Learn Alicia’s approach to identifying a market gap, choosing manufacturers, and budgeting. Hear her real-world experience on negotiating minimum order quantities and key takeaways for product development.
• Lesson 4: Defining Your Why as a Beauty Brand
  Alicia guides you to explore your deeper connection to the brand, understand market gaps, and articulate why customers should choose you. Includes a demo with Alicia’s “Define Your Why” worksheet.
• Lesson 5: Finding Your Beauty Niche
  Define your target audience, build a customer avatar, and identify your unique market position. Alicia’s Avatar Builder worksheet demo helps you understand customer alignment.
• Lesson 6: Your Brand DNA
  Learn how to develop your brand’s core values, style, and voice. Create a mission statement and mood board, with Alicia sharing her personal templates and examples.
• Lesson 6: Choosing the Right Platform(s)
  Understand which platform your brand should live online—like TikTok and Instagram—based on your content type and target audience.
• Lesson 8: Telling Your Brand’s Story
  Shape your brand’s narrative by focusing on conflict, the status quo, sharing resolutions, and using numbers to strengthen your brand’s story.
• Lesson 9: Ecommerce Options
  Now that you’ve developed your brand’s DNA, it’s time to choose the best way to bring it to market that aligns with growth goals. Go beyond just DTC, from private labeling and wholesale, to pop-up markets, boutique retail, and big-box stores.

Module 2:
Building Your Beauty Brand’s Community
Alicia’s guidance here is all about building a loyal following that drives your brand forward.

• Lesson 1: Your Social Media Research Machine
  Learn how to identify and analyze potential competitors, understand their engagement tactics, and discover influencers that align with your brand.
• Lesson 2: Building Brand Pillars
  Alicia guides you through identifying key themes for your brand, from educational posts to authentic user-generated content, so your audience connects with what you stand for.
• Lesson 2B: Engagement Strategy
  Learn how to create meaningful interactions, use behind-the-scenes content effectively, and involve your followers in product design to build a truly engaged community.
• Lesson 3: Product Validation
  Discover strategies for validating your product concept with your audience before launching. Alicia covers methods such as focus groups, sampling, and gathering feedback to refine your product, ensuring it resonates with your target market.
• Lesson 4: Waitlist Landing Page
  Capture interest with a compelling waitlist page that keeps potential customers engaged and eager for your launch. Alicia shares key elements to include on your page to effectively capture leads and build anticipation.
• Lesson 5: Online Community Experiences
  Alicia discusses platforms like Instagram Subscription, TYB and Geneva for gamifying community interactions, hosting virtual events, and creating exclusive membership experiences that keep your audience engaged and loyal.
• Lesson 6: Offline Community Experiences
  Learn how to create impactful in-person events, pop-up shops, and collaborative brand summits that allow your community to experience your brand firsthand.

Module 3:
The Pre-Launch Master Walkthrough
This module equips you to prepare for a launch that captivates your audience and maximizes reach.

• Lesson 1: Building Your Pre-Launch Guide
  Take inventory of your audience, set goals, and work backward to map out your launch calendar.
• Lesson 2: Beauty Brand Operations
  Dive deep into the nuts and bolts of managing costs with Alicia’s insights on COGS (Cost of Goods Sold). She’ll show you how to calculate your total production costs—from raw materials and packaging to labor and shipping so you’re fully prepared to make financially smart decisions from the outset.
• Lesson 3: Beauty Brand Presentation
  Understand the importance of high-quality visuals and packaging, even on a budget. Alicia shares how she approached these elements in Range Beauty’s early days.
• Lesson 4: Announce the Pre-Launch
  Plan your launch announcement, including in-person activations, social media tactics, and PR strategies for maximum reach.
• Lesson 5: Gather Momentum
  Learn how to build momentum with a podcast tour, influencer partnerships, and press outreach to generate excitement leading up to launch.
• Lesson 6: Craft Emails that Convert
  Alicia guides you through email templates for each stage of the launch, covering themes like open cart, testimonials, and urgency-driven emails.
• Lesson 7: Successful Launch Week Checklist
  Follow a checklist for launch week, from sending emails to gathering testimonials, to ensure a smooth and impactful launch.
• Lesson 8: Your Retail Strategy
  Learn how to secure retail partnerships, pitch effectively, and identify what to look for in a long-term partnership.

Module 4:
Bonus Module
Gain exclusive insights on advanced topics like funding and private-label partnerships to further scale your business.

• Lesson 1: Find The Right Partner
  Find partners that align with your brand’s values and vision, setting up strategic alliances that support growth.
• Lesson 2: Funding Your Business
  Explore non-equity and equity funding options, from grants and loans to venture capital, specifically for beauty brands, to finance your beauty brand’s growth.
• Lesson 3: ChatGPT
  Learn how to leverage AI, like ChatGPT, to generate creative ideas, streamline content creation, and develop effective customer personas.
• Lesson 4: Formulating Your Product
  Alicia’s personal experiences and checklist will guide you through developing a product that’s safe, effective, and ready for market.

As you can see, Alicia’s lessons are hands-on and action-oriented, each one guiding you through critical aspects of building a brand that resonates, grows, and succeeds in both the online and retail spaces.

This isn’t about theory—it’s about real steps you can take to make your beauty brand vision a reality.

What Sets How To Build A MILLION DOLLAR Beauty Brand Apart?
Alicia Scott’s “How to Build a Million Dollar Beauty Brand” isn’t like other programs that push shiny promises or fluffy tips—it’s a masterclass shaped by Alicia’s journey from the ground up, from facing hurdles to building a real, thriving beauty brand that’s now on Sephora shelves and celebrated by influencers.

• Real, Proven Experience, Not Theory
  Picture this: Alicia didn’t start with endless funding, industry connections, or years of corporate beauty experience. She started with $150, a relentless drive to solve real problems, and the tenacity to push her way into one of the toughest industries. This isn’t hypothetical—she’s sharing the exact steps she took to build a million-dollar brand.
• A Step-by-Step Blueprint Designed for the Beauty Industry
  Unlike generic courses, this isn’t “one-size-fits-all.” Alicia’s course guides you through specific challenges beauty brands face, from product formulation and safety testing to managing sensitive ingredients and finding trustworthy manufacturers. These are unique insights into beauty with templates, worksheets, and step-by-step processes for everything from product formulation to retail partnerships.
• From Ecommerce to Retail: A Dual Strategy for Success
  Alicia’s course shows you how to build an ecommerce presence that makes waves while also teaching you the ins and outs of securing retail partnerships. She’s walked this path—her products are sold at Sephora and Target—and she knows exactly how to help you get your foot in the door with retailers who have high standards.
• A Focus on Authentic Community-Building
  Imagine having a supportive community backing your brand before it even hits the shelves. Alicia teaches you how to build an audience that feels personally invested in your success, from using social media to sharing your authentic story. It’s not about hype; it’s about making real connections that drive long-term loyalty.
• Learn to Create a Standout Product, Not Just a Brand
  In beauty, quality is everything. Alicia teaches you how to turn your idea into a high-quality, market-ready product. You’ll learn how to work with labs, meet industry regulations, and create a product that’s not only safe and effective but also unforgettable.
• Battle-Tested Strategies to Overcome Financial and Operational Hurdles
  Alicia understands what it’s like to bootstrap a business, juggle jobs, and work around budget limitations. Her course includes practical methods to manage your budget wisely, find the right suppliers, and scale at a pace that’s sustainable. It’s like having an insider coach guiding you through each stage without the unnecessary risk of trial and error.
• A No-Nonsense Approach, Built for Real Results
  There’s no flashy sales gimmick here. Alicia’s approach is rooted in grit and real results. She shares her toughest lessons, biggest wins, and costly mistakes to keep you on the fast track. Her course is designed to leave you with the skills and mindset to build a brand with true staying power.

If you’re dreaming of launching a beauty brand, this course means no more guessing, no more wasted time on generic advice—it’s your clear, tested path to creating something unique that the beauty world truly needs.

Meet YOUR INSTRUCTOR

Alicia Scott
LEARN FROM A Beauty Brand Trailblazer

For an aspiring beauty entrepreneur, Alicia is more than just a mentor; she’s a trailblazer who understands the hurdles of launching and scaling a beauty brand in an industry that can often feel insurmountable.

Struggling with eczema and cystic acne, she couldn’t find makeup products that worked for her sensitive, melanin-rich skin. Instead of settling, she decided to fill the gap herself, launching Range Beauty with just $150 of her own savings. Her mission was clear from the beginning: to create a beauty line that celebrates and caters to underrepresented skin tones with skin-loving, gentle ingredients.

Every aspect of her brand was thoughtfully crafted to solve a real problem, and she faced the same barriers as most new entrepreneurs—limited funding, navigating manufacturing, and creating a brand identity that resonates.

For new beauty entrepreneurs, Alicia’s journey proves that with the right guidance, determination, and authentic mission, breaking into the industry—and even the aisles of major retailers—is more than possible.

Here’s Exactly What You’re Getting When You Invest in How to Build a Million Dollar Beauty Brand

• Comprehensive Video Training with Real, Actionable Strategies
  Get over 20 lessons from Alicia Scott, packed with hands-on strategies she used to turn an investment into a multi-million-dollar beauty brand. Each module covers proven frameworks and techniques for creating, scaling, and monetizing a beauty brand, including step-by-step guidance on product development, retail partnerships, and effective ecommerce strategies.
• Tools, Worksheets, and Templates to Simplify Every Step
  Alongside each lesson, you’ll receive downloadable resources, worksheets, and templates to help you put Alicia’s guidance into action. From branding exercises to pre-launch checklists, these resources make implementation easier, ensuring you have every tool needed to bring your beauty brand vision to life.
• Focused, Practical Lessons Only—No Fluff
  Every lesson is filled with actionable exercises and practical tools designed to help you get measurable results. Alicia’s no-nonsense approach means every minute you invest in learning has a direct impact on building your brand and connecting with your ideal customers.

Get Alicia Scott – How To Build A Million Dolar Beauty Brand at Tradersoffer.forex